Today is the first day we launched our Christmas advertising campaign. Even so, results are coming quickly. In B2C, for the first time since the beginning of the summer, when we launched our own e-shop, we have reached a level of sales that exceeds the existing e-shop sales many times over, and the unit advertising cost per order received has thus fallen to 10% of the value that was in effect the day before yesterday. Of course, we are collecting data that will help us target more effectively and gradually reduce the price to even 1% of turnover. For the first day of the campaign, however, this is a decent result.
