After about half a year of active B2C marketing activities, we are going to evaluate the current awareness of the LOUIE brand in the Czech Republic. For this purpose, we have started negotiations with an external call-centre that will conduct the survey. The questions will be e.g. “Do you know the complete canned dog food of the LOUIE brand?” “Did you know that LOUIE canned dog food is 95% meat?” adpod. Questions will also be directed directly to the knowledge of the domain where the canned food can be purchased.
