It may not seem like it, but it’s really hard to photograph meat so that it looks nice. After our inhouse attempts failed several times, we switched to a strategy of digital visualizations, but our research showed us that a real and real photo is crucial for the customer even when buying cans.
So we decided to outsource the photos of the real content as you receive it to a professional studio. Finally, we have received outputs that we are more than satisfied with. Although the price is high due to the laboriousness of the arrangement and many dozens of hours of retouching and post-production, the sales of our brands can increase several times as a result of showing the real contents of the can. And our own brands are the ones on which – in the case of LOUIE in the B2C channel – we have the highest margin.
