Nova TV paid attention to our production and filmed a report about our production for the show Weekend. You can see it here: https://www.youtube.com/watch?v=cSXW2hNg9wo

One of our most interesting projects, the patented production of coffee oil from the sedge, has seen a further move towards the realisation of larger-scale production. We have just ordered the industrial evaporator necessary to start production on an industrial scale.

Today we had a two-hour meeting with a potential supplier of a coffee grounds dryer for the production of our patented coffee grounds oil. The parameters look promising and we look forward to starting production on an industrial scale as soon as possible.

We are starting to capitalise on the increased capacity and for the month of April we have managed to achieve a turnover growth of around 100% compared to April 2023 overall and in our preferred B2C channel (e-shops) even by 1365%, which has a positive effect on the margin!

To further approach the parameters for IFS certification, we completely darkened the primary production and installed certified lighting that meets the parameters of daylight replacement. This will help us reduce the cooling costs of primary production.

While one part of the team was fighting for big contracts at the biggest Interzoo trade fair in Nuremberg, Germany, the other indispensable part of our team was in between introducing the LOUIE brand to end consumers at competitions directly to dog owners! We always prefer to sell LOUIE because of the quality of the…

We came back from the Interzoo fair at the end of the week in a worn out condition, but very satisfied. We have received a significant number of enquiries. Although the interest is primarily in private label with lower margins than we achieve in B2C channels, it is virtually “fast money” without the cost of…

The first two days of Interzoo brought us about 50 NEW relevant inquiries. We are working on it and are looking forward to welcoming visitors to the Nürnberg Messe until Friday!

We are participating in the largest European pet trade fair Interzoo! Starting tomorrow!

As every month, we bring you news about our business in April. You can now become a shareholder directly and receive possible future dividends and appreciate your savings without the capping that fixed income bonds cause. You can see the report here: https://youtu.be/RD3QuT8cYR4

To strengthen our preferred B2C channel, we have partnered with top B2C communication experts in Austria and Germany. After reaching a turnover proportionally corresponding to the Czech e-shop, we will be operationally supported by a purely B2C channel.

The new marketing director is already bearing the fruits of his work. For April 2024 we are approaching the same sales results as before Christmas, but with about 1/4 the advertising costs! These funds are left to us as margin.

In order to increase the efficiency and speed of pouch production, we are introducing a further level of automation of this production, which will double the current production speed.

In order to help abandoned dogs in the first place, but also to get our Louie brand canned food out to people, we are starting a partnership with shelters. Everyone who takes a dog from the shelter can get a pack of Louie cans with the address to our shop.

Influencer marketing is very important to drive sales in the B2C channel. We have already selected the first 5 influencers and they will start creating content in the next week!

As we do every month, we have prepared a report on our business activities for March 2024. You can see it here: https://youtu.be/9b0mgUHLghY

To support our preferred B2C channel, we have once again launched an extensive advertising campaign for Louie products on TV. You can see our Easter promotional clip here: https://www.youtube.com/watch?v=MmM-lz98wcw

Our parent brand ALEMAR will soon see a rejuvenation of our website and the overall design of our presentation. The CI has already been modified and programming work is now underway.

Pouches are becoming increasingly popular as a form of packaging for wet food. Last week we managed to win an order for the first private label pocket bags worth approx. CZK. We hope that the product will sell well for our client and that the frequency of repeat orders will be as high as possible.

We have received additional orders for private labels in Poland and Germany for the production of approximately 20,000 cans. These are the first projects from the 2022 enquiries that we did not have the capacity for and have now been revived following the expansion of our production capacity.

The new pocket baskets have been put into operation. Not only do they increase capacity. They also improve the appearance of the pockets, which are now perfectly straight after sterilisation.

The management of our production plant has developed a unique system of sterilization basket adjustment, which makes filling and unloading of the baskets approximately twice as fast. In doing so, it will also reduce the number of employees by one person.

We have just commissioned our new paper label line. The difference in the quality of the coating is visible at a glance. The corrugation of the sheet metal is practically invisible.

Some time ago, we informed you about ordering special sterilization pouch baskets, which will increase the capacity and improve the final appearance of the pouches after sterilization. These baskets have already been delivered to us!

After evaluating the turnover for the last month of 2023, we found out that the turnover for December 2023 in our B2C e-shop exceeded the turnover for the previous December by a whopping 553%!

In addition to affiliate marketing, we also started working with a professional in the field of influencer networking. These will recommend the LOUIE brand across the online space.

In order to achieve our planned future turnover in the B2C sphere of approx. CZK per day at a PNO of up to 20%, we have started cooperation with a leading agency specializing in the so-called. affiliate marketing. It is basically selling based on recommendations from various content creators in the online space.

As every month, we bring you information about our business and activities and about building our production plant, processes and brand so that we can generate profits in the future, which are planned to reach up to 280,000,000 CZK per year in the fourth phase of expansion!

You can already see advertisements for our LOUIE canned food at 4 locations on the D1 motorway!

In order for our whole pack can labeling device to work, it needs a constant speed of movement of the bales coming out of the packing tunnel. For this purpose, we ordered a custom-made belt conveyor with a load capacity of approx. 20 kg, which fulfils this purpose.

We have just received our long awaited paper label machine! It is now in the process of installation and commissioning.

We have just received a new, automatic double-head filler that will fill approximately 4 times faster than our current filler. This brings us to the final end of 2. phase and building on the steps already taken for the third phase of the expansion!

On Monday 19.2. 2024, we participated in the filming of a report in the show “The Advice of the Mockingbird” with Produce Placement of LOUIE canned food. The episode will be broadcast on Nova on 25.2. 2024.

In order to really give our preferred B2C channel a real kick-start, we have launched a recruitment process for a Marketing Director. We are looking for a really experienced person with references like Rohlík or Dědoles.

We have long been dissatisfied with our original inkjet can labelling systems due to machine quality and failure rates. That’s why we’ve replaced them with an industry-leading nozzle that can print on the bottom of cans without clogging the nozzles and without the need to tip them over.

After our automatic packing tunnel packs the required number of cans into a single foil-sealed package, these packages are manually labeled by a worker with a code and description of the contents. We will be able to save this worker in the wake of the event, as we have purchased a special labelling system that…

After we were connected to the 3×200 A power supply, we started the installation of complete new electrical wiring throughout the production hall in accordance with the latest standards.

As part of our project to achieve IFS certification, we have started to reorganise the internal division of our packaging facilities.

In addition to our primary focus on the B2C channel, we continue to produce Private Label. We sent another truck to Germany.

After activation of the new electricity connection. power in the range of 3×200 A, we have started a project to increase the original supply from 50 A to 3×80 A.

As every month, we have prepared a report on our business activities for January 2024. You can watch or listen to it right here.

After many years of waiting and high investments, it has finally come to fruition! 3×200 A of power supply to our canning plant in Žabčice has been started and we will be able to use our acquired machines to the full! Until now, we could have whatever machines we wanted, but we could only switch…

From our partner we have received variants of new video ad scenarios for our LOUIE products! Look forward to it. 😉

The design of our mobile app has been completed. Programming is now underway!

The new version of the CZ e-shop also includes the texts that had to be translated into German for the transformation into the DE and AT versions. We have already received the translations and are now implementing them for a live launch!

We have taken over an Iveco Eurocargo purchased for the purpose of transporting goods from production to the distribution warehouse!