News about business

The management of our production plant has developed a unique system of sterilization basket adjustment, which makes filling and unloading of the baskets approximately twice as fast. In doing so, it will also reduce the number of employees by one person.

We have just commissioned our new paper label line. The difference in the quality of the coating is visible at a glance. The corrugation of the sheet metal is practically invisible.

Some time ago, we informed you about ordering special sterilization pouch baskets, which will increase the capacity and improve the final appearance of the pouches after sterilization. These baskets have already been delivered to us!

After evaluating the turnover for the last month of 2023, we found out that the turnover for December 2023 in our B2C e-shop exceeded the turnover for the previous December by a whopping 553%!

In addition to affiliate marketing, we also started working with a professional in the field of influencer networking. These will recommend the LOUIE brand across the online space.

In order to achieve our planned future turnover in the B2C sphere of approx. CZK per day at a PNO of up to 20%, we have started cooperation with a leading agency specializing in the so-called. affiliate marketing. It is basically selling based on recommendations from various content creators in the online space.

As every month, we bring you information about our business and activities and about building our production plant, processes and brand so that we can generate profits in the future, which are planned to reach up to 280,000,000 CZK per year in the fourth phase of expansion!

You can already see advertisements for our LOUIE canned food at 4 locations on the D1 motorway!

In order for our whole pack can labeling device to work, it needs a constant speed of movement of the bales coming out of the packing tunnel. For this purpose, we ordered a custom-made belt conveyor with a load capacity of approx. 20 kg, which fulfils this purpose.

We have just received our long awaited paper label machine! It is now in the process of installation and commissioning.

We have just received a new, automatic double-head filler that will fill approximately 4 times faster than our current filler. This brings us to the final end of 2. phase and building on the steps already taken for the third phase of the expansion!

On Monday 19.2. 2024, we participated in the filming of a report in the show “The Advice of the Mockingbird” with Produce Placement of LOUIE canned food. The episode will be broadcast on Nova on 25.2. 2024.

In order to really give our preferred B2C channel a real kick-start, we have launched a recruitment process for a Marketing Director. We are looking for a really experienced person with references like Rohlík or Dědoles.

We have long been dissatisfied with our original inkjet can labelling systems due to machine quality and failure rates. That’s why we’ve replaced them with an industry-leading nozzle that can print on the bottom of cans without clogging the nozzles and without the need to tip them over.

After our automatic packing tunnel packs the required number of cans into a single foil-sealed package, these packages are manually labeled by a worker with a code and description of the contents. We will be able to save this worker in the wake of the event, as we have purchased a special labelling system that…

After we were connected to the 3×200 A power supply, we started the installation of complete new electrical wiring throughout the production hall in accordance with the latest standards.

As part of our project to achieve IFS certification, we have started to reorganise the internal division of our packaging facilities.

In addition to our primary focus on the B2C channel, we continue to produce Private Label. We sent another truck to Germany.

After activation of the new electricity connection. power in the range of 3×200 A, we have started a project to increase the original supply from 50 A to 3×80 A.

As every month, we have prepared a report on our business activities for January 2024. You can watch or listen to it right here.

After many years of waiting and high investments, it has finally come to fruition! 3×200 A of power supply to our canning plant in Žabčice has been started and we will be able to use our acquired machines to the full! Until now, we could have whatever machines we wanted, but we could only switch…

From our partner we have received variants of new video ad scenarios for our LOUIE products! Look forward to it. 😉

The design of our mobile app has been completed. Programming is now underway!

The new version of the CZ e-shop also includes the texts that had to be translated into German for the transformation into the DE and AT versions. We have already received the translations and are now implementing them for a live launch!

We have taken over an Iveco Eurocargo purchased for the purpose of transporting goods from production to the distribution warehouse!

The announced new range of LOUIE products designed based on customer demand from Germany and Austria with vegetable content has been produced and labelled! It will be offered on all our online stores.

As every month, we have prepared a video report on our business progress for December. You can listen to it here: https://www.youtube.com/watch?v=1X-f3LsxfXM

In the B2C channel, we decided to expand our activities to our secondary brand MARTY. That is why we have launched an extensive update of our e-shop obchod.martypet.com, which will be migrated to the primary domain and we will offer directly to consumers other products of ours, or. and other brands that we supply e.g.…

Our parent company, ALEMAR Food Group s.r.o. has been transformed into a joint stock company ALEMAR Food Group a.s.!

We have achieved our goal of exceeding a daily turnover of CZK 300,000 in the B2C channel. Yesterday’s turnover with VAT exceeded CZK 305 000!

As we have announced many times, since the summer of this year we have focused on B2C sales because of the high margins reaching up to 80%, as well as the long-term stability of our own brand. Here is a graphical representation of our growth during this year in CZ.

For three days in a row we have been breaking new records in sales in the B2C channel, i.e. on our online stores. We are now approaching the limit of CZK 200,000 per day incl. VAT!

We broke another record for daily sales in the B2C channel when we broke the record for daily sales in the B2C channel on 11.12. 2023 they will reach a turnover of CZK 150,000 per day including VAT. A mere CZK 300,000 per day excluding VAT at a PNO of approximately 20% is enough for…

As it has been said in some podcasts, the smaller the customer, the more margin we have left. Since small companies often have problems reaching the minimum production batch, we decided to launch a unique project called “custom brand for everyone”. In practice, this means that we will produce the pre-selected recipes for stock, but…

After about half a year of active B2C marketing activities, we are going to evaluate the current awareness of the LOUIE brand in the Czech Republic. For this purpose, we have started negotiations with an external call-centre that will conduct the survey. The questions will be e.g. “Do you know the complete canned dog food…

As we are approaching 200 orders per day in the B2C sphere, the number of inquiries from customers is multiplying. Therefore, we decided to use an external subcontractor to set up a customer service line with a professional ringtone on call and operators in all the countries where we operate the e-shop.

From 8.12.2023 started a big spot advertising campaign for LOUIE on all channels of TV Nova! If you want to see what the spot looks like and don’t have time to “lurk” in front of the TV, you can watch it here: https://www.youtube.com/watch?v=bt8tNPkqttU

During Thursday’s meeting near Zagreb, Croatia, we managed to reach a very important agreement. A local sheet metal packaging manufacturer will become our exclusive sheet metal supplier, at prices that represent a saving of about 30% compared to our original supplier!

In order to achieve the best possible sales results in our high-margin B2C channel, we had a UX analysis of the e-shop done. This basically reveals how the e-shop environment affects the customer, which is essentially as important as how the actual store environment affects the customer. The adjustments we commissioned on the basis of…

As we do every month, we bring you a report and news about our business for the month of November 2023. You can listen to it here: https://www.youtube.com/watch?v=YczI-WnCx_Y

Thanks to the new mixing equipment, we have managed to reduce the mixing time per batch from 20 minutes to 3 minutes. In practice, this means a capacity of up to 3,000 kg per hour, which means up to 75,000 400 g cans per shift. This represents approximately 19 autoclaves per shift. Even in the…

Although we still have not received the new filling machines that will allow us to fully utilize the 2 autoclaves, we have managed to increase production to about 11 baskets per day by changing the organization of shifts. 11 baskets per day represents about 11 000 pieces of 400 g cans, which we sell on…

We have recently been informed that our new labeler, capable of labeling up to five times as many cans per hour as our current labeler, will soon be ready. Plus, it can apply adhesive to pure paper labels, saving us a lot of money on self-adhesive labels per roll.

As the sales of our e-shops in CZ, SK, DE and AT are constantly growing, so are the costs of transporting our products to DHL Fullfilment warehouses by shipping companies. Although the warehouse is only 7 km from our production, we have already grown to such a volume that it will be more profitable for…

A strong English company has shown interest in our excellent products and we have entered into negotiations with them to produce up to 300,000 cans per month. This represents a potential increase in turnover of up to an additional CZK 108,000,000 per year! These are private label deliveries, so we can’t name the company yet.

In the first 14 days of November, we sold CZK 1,400,000 worth of goods through the e-shop, i.e. to the end customer with a higher margin and at a lower price for customers than if they were to repurchase the goods. This corresponds to an output of about CZK 3,000,000 per month through e-shops, which,…

With the publication of the conversion project and the articles of association, we have started the process of conversion into a public limited company. This is the first step towards our planned IPO.

In order to increase the production of our factory we have purchased a new large capacity meat mixer!

We are continuing our successful B2C sales by directly entering the Slovak market with our LOUIE e-shop. You can see it here: https://sk.louie.pet

During October 2023, with our already partially increased capacity, we achieved a record turnover of CZK 6,940,000.